Community engagement is an important part of Samsonite’s operating practices. We bring a strong commitment to the communities in which we operate and where our employees live. All our community engagement, investment and philanthropy are decided and implemented locally.
For example, in India, Samsonite has adopted a 125-acre parcel of land near our manufacturing facility. The land had been over-grazed and suffering from soil erosion for many years. The Company has already planted ten thousand trees on-site, propagated a mini-forest of teak and mango trees on the grounds of the factory and distributed saplings free of cost across the region to improve air quality, biodiversity and CO2 levels.
Samsonite Korea’s team has an extensive tree planting program, including the Samsonite Forest Project, a monthly voluntary tree planting activity for employees in Seoul’s Nanjido Park. Employees are also invited to donate US$14 to $34 monthly to World Vision, to help change a child’s life and community for good. Further, Samsonite Korea has partnered with Future Forest, a Korean NGO fighting against desertification by creating forests in deserts and creating a youth “green corps.” The Company is contributing to building a 16km-long and 0.05 km wide wind break forest to stop further expansion of the Kubuqi Desert in Inner Mongolia, China. Employees donate US$10 monthly and the Company also donates a percentage of sales to Future Forest, amounting US$170,000 annually. In addition, each year, a group of Samsonite Korea employees participate in Future Forest tree planting initiatives in the Kubuqi Desert. From 2017, Tumi Korea has also supported Future Forest’s efforts through a cash donation.
We remain committed to supporting the communities where our employees live and work by allowing employees the opportunity to give financial support, employee time, and in-kind donations to their communities. The Company regards local engagement as an opportunity to contribute to the health and financial well-being of these communities.