Happy Sammies

Happy Sammies is a collection made for children – not just sized for them. With animal-inspired designs and gentle fabrics, these backpacks, suitcases and accessories are built to delight young kids while giving parents the Samsonite quality they trust. Whether you’re sending them off to school, packing for a family holiday, or organising the everyday essentials, Happy Sammies are a soft, smart and joyful choice.

Meet the Happy Sammies Characters

Every Happy Sammies bag starts with a character – and each one is designed to comfort and encourage your child. These friendly companions become part of your child’s routine, making transitions to nursery, school or travel that bit smoother. With their embroidered faces and soft-touch details, Happy Sammies strike the perfect balance between playful and practical.

Explore the Happy Sammies Collection

There’s more to Happy Sammies than just backpacks. This collection includes a full range of kids’ luggage essentials – each one thoughtfully designed to meet the needs of little travellers and mini commuters.

Backpacks for Kids

Happy Sammies backpacks are ideal for everyday use – whether it's a day at nursery, a visit to grandparents or a preschool adventure. They’re light, soft and shaped just right for smaller shoulders. Browse our kids' backpacks to explore the full range.

Pencil Cases

Match your backpack with a compact Happy Sammies pencil case – great for crayons, pencils and school supplies. Durable zips and soft fabric keep everything tidy, while the matching character design makes it a set kids will love. Explore our kids' pencil cases.

Suitcases for Kids

When it’s time to travel, Happy Sammies suitcases offer a lightweight option with wheels and handles sized for little ones. Designed to fit all their travel essentials (and a few cuddly extras), these soft-sided suitcases are perfect for holidays and sleepovers. Discover more in kids' suitcases.

Luggage Sets

For coordinated cuteness, Happy Sammies luggage sets bring together matching pieces – ideal for gifting or setting your child up with a complete travel kit. Check our kids' luggage sets to find bundle offers and character combos.

Ride-On Suitcases

While Happy Sammies are mostly soft-sided, some characters may appear in our ride-on suitcase range too. These are ideal for toddlers and younger children aged 3–6, combining travel fun with functional design. See the full ride-on suitcases range.

Choosing the Right Happy Sammies Bag

Picking the perfect bag starts with purpose. For school, go for a backpack with enough room for lunch, books and a bottle. For holidays, a small suitcase gives your child ownership over their packing. Younger kids often love a full set – bag, case, and pencil case – that brings their favourite character to life. Always consider weight, adjustability and how your child will use the bag independently.

FAQ

What age are Happy Sammies designed for?

Happy Sammies are perfect for children aged 3 to 6. They’re built to be small and lightweight, making them ideal for early primary school, nursery, travel or weekend visits. The soft materials and character designs are especially comforting for younger kids starting out on new routines.

Are Happy Sammies bags durable?

Yes. While the collection is made to be soft and cuddly, Samsonite has ensured every piece is tough enough for everyday use. High-quality fabrics, zips and stitching make Happy Sammies reliable as well as adorable. They’re built to last through school runs, holidays and everything in between.

Can I machine wash a Happy Sammies backpack?

We recommend spot-cleaning with a soft cloth and mild detergent. Machine washing may affect the structure and finish of the bag. The outer fabric is designed to resist everyday dirt, and regular wiping down will help keep it fresh and looking its best.